how we landed our first content marketing client (without spending a dime)
We sent 30 cold emails and landed our first clients without spending a dime. Here's how we did it: the real emails, cadence, and what works.

Co-founder, The Other Guys
Nelson Ansah is the co-founder of The Other Guys, a content studio that helps early-stage startups punch above their weight online. He writes about unconventional marketing, client acquisition, and the messy reality of building from scratch. When he’s not writing, he’s probably watching Bill Burr specials, planning his next trip, or pretending to take a “quick break” that lasts two hours.
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We sent 30 cold emails and landed our first clients without spending a dime. Here's how we did it: the real emails, cadence, and what works.
Nelson Ansah · Updated Dec 18, 2025

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