I know what works on LinkedIn. I’m just not doing it… yet
The real reason for my LinkedIn procrastination was the gap between knowing and doing. Here's how I defeated creation paralysis.
6 things I should have done to get my first 1K Instagram followers
Getting 1K followers on Instagram wasn’t as easy as I thought. In this post-mortem, I reflect on the steps I wish I had taken from the start to grow my account faster—from making my content less predictable to being consistent and not waiting for everything to be perfect.
how we landed our first content marketing client (without spending a dime)
A behind-the-scenes breakdown of how The Other Guys landed their first content marketing clients using cold email. Includes the actual emails we send, our follow-up cadence, the tools we use (all cheap or free), and the unfiltered truth about what worked, what didn't, and why the meetings that didn't close taught us as much as the one that did.
how I ranked a DA5 site in AI Overviews
Read how I helped a DA 5 site get cited in AI overviews, ahead of high-authority competitors using structured content and strategic brand mentions.
my no-ads content distribution strategy
Tired of low reach or engagement? Here’s my practical content distribution strategy to boost visibility before and after publishing my articles, no ads needed.
why you need a vertical content marketing strategy (and how to do it right)
Tired of SaaS content that gets plenty of traffic but disappointing conversions? The answer isn't more content—it's verticalization. Read on to see how to create industry-specific content that resonates with buyers.